Branded Residences
A residence is no longer just a property. It is a lifestyle platform, a service model and a global badge of trust.
By Trusted Sources Branded residences have become one of the most important segments in global luxury real estate.
For private buyers, they offer more than architecture and location. They combine ownership with hospitality, service, design, security and the credibility of a globally recognised brand.
From Aman, Four Seasons and Six Senses to Baccarat, Mandarin Oriental, Rosewood and other leading names, branded residences are increasingly becoming the preferred choice for buyers who want lifestyle, privacy and long-term value in one asset.
Global Branded Residences Growth
The branded residences sector has almost tripled over the last decade, growing from 323 schemes in 2015 to an expected 910 by the end of 2025. Based on already contracted projects, Savills expects the market to reach 1,747 schemes by 2032.
Why private buyers choose branded residences
Why private buyers choose branded residences
The appeal of a branded residence is simple: the buyer is not only purchasing real estate, but also a standard of living.
A strong brand can provide confidence in design, service, management, operations and long-term positioning. For international buyers, this matters. They want to understand what they are buying, who will operate it and how the experience will be protected after handover.
The market is no longer niche
According to Savills, the number of branded residence schemes globally was expected to grow from 764 in December 2024 to 910 by the end of 2025, representing 19% year-on-year growth. Savills also reports more than 220 additional projects in the global development pipeline, with 25 countries introducing their first branded residential project in 2025.
— Savills Branded Residences 2025/2026.
Branded residences often trade at a premium compared to similar non-branded products. Savills reports that in 2024, branded residences commanded an average global premium of 33% over comparable non-branded residences.
— Savills Global Residential Development Consultancy, Branded Residential Track Record, June 2025.
Knight Frank’s Global Branded Residence Survey 2025 reviewed more than 1,000 live and pipeline schemes across 83 countries, covering nearly 80 luxury brands. This shows that branded residences are no longer limited to classic hotel-led developments. The sector is expanding across hospitality, automotive, fashion, wellness and lifestyle brands.
— Knight Frank Global Branded Residence Survey 2025.
Where the Next Wave Is Coming From
The Middle East is moving from an emerging branded residences market into one of the strongest global growth engines.
North America: Live 32.7% / Pipeline 26.2%
Middle East: Live 15.9% / Pipeline 26.7%
-Knight Frank Global Branded Residence Survey 2025-
What I offer
Private access to selected branded residences. I work with private clients seeking selected branded residences, hotel-managed homes and discreet real estate opportunities worldwide.
My role is not to show everything available. It is to identify the right opportunities based on brand strength, location, scarcity, service model, ownership structure and long-term value.